We help restaurant owners, retail and online businesses and entrepreneurs navigate the path to success with a clear, strategic roadmap. Whether you're launching a new concept, expanding your business, or optimizing operations, our expert guidance ensures that you have a solid plan to achieve your goals.
A well-structured business roadmap provides:
Clarity & Direction – Define your vision, mission, and key objectives.
Strategic Planning – Develop actionable steps to reach short-term and long-term goals.
Operational Efficiency – Identify areas for improvement and streamline processes.
Financial Stability – Optimize cost management and increase profitability.
Brand Growth – Strengthen your market position and customer engagement.
S.W.O.P stands for Strengths, Weaknesses, Opportunities, and Potential, and is a strategic analysis tool often used in business or personal development to assess situations, plans, or ideas. Here's a breakdown with examples for each category:
we create a unique selling proposition... That is, an item, product, or service that no one else offers. It’s a clear and powerful Unique Selling Proposition that positions your business as one of a kind, helping you stand out among similar options.
We design personalized marketing strategies to increase your brand's visibility and reach, using both traditional and digital techniques.
There are expenses that are often not properly considered in most cases: expenses such as advertising, marketing, taxes, insurance, your salary, utilities, licenses, wear and tear, and maintenance of your equipment or vehicles — even that coffee you buy on your way to work in the morning. As exaggerated as it may seem, all of these add up.
We offer ongoing support and advice to ensure your business continues to grow and adapt to changing market conditions.
At Mark and Lutzen Consulting and Marketing Solutions
we create customized roadmaps tailored to your business needs. Our services include:
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